The Business of VIRAT KOHLI

 One of the highest paid athlete in the world, one of the famous athlete in the world and one of the top 40 most influential person in the world. 

Not talking about lebron james, David beckham or Cristiano ronaldo We are talking about Indian Star Virat Kohli. The captain of Indian cricket team, Dates a bollywood actress, got millions of instagram followers, highly acknowledge as one of the best batsman in the world.

In a country like INDIA where people treat Cricket as a religion Virat kohli is highly popular and people follow him. He got six pack abs, best batting ability he is handsome he speaks like a marksman a global icon. But how he reached there?? Well one reason is that he is the number 1 cricketer in the world, another reason is his huge fan following.

Lalit modi who started the IPL in INDIA really brings economy to cricket as the cricket star dont get paid as much a player in PL or NBA because cricket players mainly play for national teams not franchise or club cricket, or the club cricket lasts only for 2-3 months in cricket while other club competetion in football last for almost 1 year. So cricket player earn only 1/3 of domestic PL player.

THE JIO EFFECT 

In 2016 Jio launced in India which give free data to people for 6 months and after that at a very cheap price Record say that 10 million of insta and FB account are made after Jio launches in india which really help VIRAT KOHLI to get millions of Instagram Followers.

Intense population, cheap internet and cheap chinese mobile phones really help him to grow because every young individual can follow him now.

A report said that he only earn 9 percent of his income from cricket all income come from Brand endorsements just like another athlete Roger Fedrer.

ENDORSEMENTS

Bunty a brand manager of VIRAT KOHLI really helps him grow as a brand. He is highly regarded as INDIAN BECKHAM. The brand he endorse really show which group of people he want to affect He endorse PUMA, GOOGLE DUO, PHILIPS, AUDI. He just want to target Urban Youth and citizens.With PUMA he has now his brand linked ONE8 and they are really targeting the youth. 

FASHION, HEALTHY LIFESTYLE, SPORTY these three things really defines Virat Kohli. In 2016 he finished his contract with adidas and signed with PUMA with a deal of over 150 million. He also has youth fashion brand WROGN. And with his beautiful wife he is always in Mnayavar cover. 

He is a fitness icon in INDIA in 2017 whwn he switched to vegan diet and terminate his contract with PEPSI to give a statement on health and fitness show what a marks man he is. He is now the endorse the brand BOOST a energy drink. He opened GYM in tier 1 cities named CHISEL. He opened restaurant which serve really good vegan diet named ONE8. 

Beard. six pack abs, bad boy attitude really make him a hor property anomg the women. In 2018 hottest keyword in indian google searches is jio and KOHLI. As for now he is the only cricketer who make into FORBES list. 

But he can make his name globally as abrand like BECKHAM, CRISTIANO, JORDAN we have to wait a little.